Two renovation contractors.
From 3 to 7 places in the Burnaby map pack.
Naimi Contracting is a renovation contractor in Burnaby, British Columbia. Half of its old website was near-identical city and service posts competing with each other. We relaunched it in September around real service pages and guides, and on the same 11 tracked searches it went from 3 Google Maps 3-pack places to 7, #1 on 5 of them. Bouri Contracting, next door in Coquitlam, runs on a site we built from scratch and holds the Coquitlam pack on 84 five-star reviews.
Naimi Contracting, Burnaby
Naimi Contracting does bathroom, kitchen, basement and whole-home renovations, plus laneway houses and secondary suites, across Burnaby and Metro Vancouver. It has a 5.0 rating on Google from 70 reviews.
The old website had more than 120 addresses. About half were blog posts like "Burnaby kitchen renovation" and "Langley basement remodeling", near-copies of each other for every city and service. They competed with each other and with the real service pages, and between them earned very little.
What we changed in September
One page per job
A new site with a service page for each kind of renovation, a basement page and a laneway and secondary suite page. The near-copy posts were redirected into them, so nothing was lost.
Guides that answer questions
Four guides on what Burnaby homeowners ask before they hire: bathroom costs, kitchen costs, Burnaby permits and how to choose a contractor. Then 10 new articles replaced 47 old posts.
A cleaner Google profile
A rewritten, factual profile description with the superlatives taken out, matching the services on the new site.
What moved, and what has not yet
Google Maps 3-pack readings for the same 11 searches, checked from Burnaby every week with our rank tracker.
On 20 September, the week of the relaunch, Naimi held 3 of those pack places, at #2 and #3. By 1 November it held 7: #1 for "bathroom renovation burnaby", "general contractor burnaby", "home renovation burnaby", "renovation contractor burnaby" and "basement renovation", #2 for "renovation contractor" and #3 for "general contractor". The competitor that had held #1 across Burnaby was pushed to #2 and #3.
Reviews moved only from 68 to 70 in that time, so this was not a review surge. In October Naimi's website was also cited in a Google AI Overview for the first time, for "best renovation contractor burnaby".
The honest part: on the same searches Naimi still has no first-page organic result. The map pack moved first. Organic for a small contractor site is mostly a question of links from other websites, and that is the work now under way.
Bouri Contracting, Coquitlam
Bouri Contracting is a renovation contractor in Coquitlam with a 5.0 rating from 84 Google reviews. We built its website from scratch: Coquitlam first, a page for each service, condo and apartment work split onto separate pages so they do not compete, and 278 old addresses redirected so earlier rankings carried over.
In our 8 November reading from Coquitlam, Bouri was in the Google Maps 3-pack for 9 of the 18 searches we track, including "general contractor coquitlam" and "basement renovation coquitlam" at #2. Google's AI Overview has also cited bouri.ca for "whole home renovation coquitlam".
Where it is not winning tells its own story. On several kitchen searches, listings with names stuffed with search terms, such as "Kitchen Renovations Coquitlam", sit ahead of it. Google's rules do not allow that, so we reported them through Google's business redressal process instead of copying the tactic.
Three things worth knowing for any contractor
More pages is not more reach
Near-copy city and service posts split your signal. Fewer, stronger pages win more.
The map moves before organic
For a local contractor, the 3-pack is usually the first place results show. Organic needs links and takes longer.
Do not copy the cheaters
Keyword-stuffed names win short-term and get profiles suspended. Report them; keep your own profile clean.
Questions about these cases
Did the website relaunch move Naimi into the map pack?
The timing points that way, but we do not claim it alone. The relaunch and a rewritten Google profile description went live in the same week in September. On the same 11 tracked searches, Naimi held 3 pack places on 20 September and 7 by 1 November, #1 on 5 of them. Reviews only moved from 68 to 70 in that time, so it was not a review surge.
Why redirect so many old blog posts?
About half of Naimi's old site was near-identical posts for each city and service, competing with each other and earning almost nothing. Redirecting them into a small set of real service pages and guides gave Google one clear page per job. Nothing was deleted; every old address still leads somewhere useful.
Why does Bouri not rank #1 for kitchen renovation in Coquitlam?
Several listings ahead of it used business names stuffed with search terms, such as "Kitchen Renovations Coquitlam", which Google's rules do not allow. That gives them an unfair edge on those exact searches. We reported them through Google's redressal process rather than copying the tactic.
Has organic search moved too?
Not yet for Naimi: on the tracked searches it has no first-page organic result, and we say so plainly. The map pack moved first. Organic for small contractor sites mostly needs links from other sites, which is the next stage of the work.
Why are both firms named?
Because the owners agreed. We only name a client when they have said yes.
Written by Md Rizwan, founder of RZ Web Media (founded 2020). Last updated November 2026.
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