Condition-specific landing pages
A page per condition โ sciatica, herniated disc, ACL rehab โ with proper MedicalCondition schema.
Chiropractors, physical therapists, urgent care, specialty practices โ patients find you by searching for their problem ("back pain treatment," "knee pain doctor"). If your website doesn't address those conditions clearly, you're losing them.
Patients search by their pain, not your services. "Lower back pain chiropractor" beats "best chiropractor." Most practices don't structure around conditions.
Patients filter aggressively by insurance. Without clear schema-marked pages, you're filtered out before they consider you.
You treat sciatica, but no sciatica page. You do PT for ACL recovery, but no ACL page. The content gap is a ranking gap.
Patients want to see actual practitioners, actual facilities. Stock photos kill trust.
Generalist agencies treat every client the same. We've done enough healthcare practices work to know what's different about your industry โ and we structure the work around those differences.
A page per condition โ sciatica, herniated disc, ACL rehab โ with proper MedicalCondition schema.
Schema-marked pages that rank for "[practice type] that takes [insurance]" queries.
No Google Analytics on appointment forms. No third-party tracking on protected pages.
AMA-compliant review generation that doesn't solicit specific medical outcomes.