Pay Google by the Houston lead.
Not by the click.
Local Service Ads (LSA) in Houston are Google's pay-per-lead advertising format at the top of Houston search results — above the Maps 3-pack and traditional Google Ads. You pay Google only when a verified lead contacts you, not per click. Houston LSA is available for ~70+ service categories (home services, healthcare, legal, beauty, automotive, education, care, pet). Not eligible for retail, restaurants, B2B, e-commerce. Our Houston LSA management costs $399 one-time setup + $99/month — ad spend paid directly to Google ($400-$1,800/mo typical Houston range).
Houston LSA categories — eligible vs not
✓ HOUSTON ELIGIBLE for LSA
- Home Services: HVAC (huge Houston market), plumbing, electrical, roofing, landscaping, cleaning, pest control, locksmiths, movers, garage doors, appliance repair, pool service
- Healthcare: Dentists, chiropractors, optometrists, dermatologists
- Legal: Personal injury (Houston has strong market), family, criminal, immigration
- Beauty/Wellness: Hair salons, spas, massage, yoga, fitness
- Automotive: Mechanics, auto body, glass, tire
- Education: Tutors, training, preschools, music
- Care/Pet: Child care, pet grooming, pet training
✗ HOUSTON NOT eligible
- Retail stores
- Restaurants, cafes, food
- E-commerce / online-only
- B2B SaaS or technology
- Marketing / creative agencies
- Wholesalers, distributors
- Real estate brokerages (usually not)
→ Try the Houston Growth Bundle (no LSA) instead
What Houston LSA actually costs (per lead)
Houston LSA is cheaper than NYC or Miami. Realistic cost-per-lead ranges by category.
Ad spend paid directly to Google. Our $99/mo management fee is separate — no markup on ad spend.
Houston LSA questions
What are Local Service Ads in Houston?
LSA = Google's pay-per-lead ads at the top of Houston search results. You pay only when a verified lead contacts you. Categories: home services, healthcare, legal, beauty, automotive, education, care, pet. Not eligible: retail, restaurants, B2B, e-commerce. Our management: $399 setup + $99/mo.
Is my Houston business eligible?
Eligible: HVAC (huge market), plumbing, electrical, roofing, healthcare, legal, beauty/wellness, automotive, education, care/pet. NOT eligible: retail, restaurants, e-commerce, B2B, marketing agencies, wholesalers, real estate.
What's the $399 setup for?
Google Guaranteed verification (background, insurance, license), LSA account creation, campaign structure, Houston service area, budget setup, lead notification. Badge takes 1-3 weeks.
How much Houston ad spend?
Houston range: $400-$1,800/mo. HVAC $25-$60/lead, other home services $15-$50/lead, personal injury $50-$120/lead. Goes to Google directly — no markup.
Why is dispute filing important?
Variable lead quality. Google credits disputed leads filed within 30 days. We file weekly — typically recovering 5-15% of monthly spend.
How is LSA different from Google Ads?
LSA = pay per lead, shows above Google Ads, limited to specific categories. For eligible Houston businesses, usually cheaper leads. We only manage LSA — not general PPC.
Why $99/mo when others charge more?
Most Houston LSA managers charge $300-$1,500/mo plus % of ad spend. We charge $99/mo flat, no percentage.
Can I combine LSA with SEO?
Yes — Houston Growth Bundle + LSA covers all three together. $849-$999/mo (LSA setup free on yearly).
Authored by the RZ Web Media Team. Houston LSA management since 2020. Last updated June 2026.