NYC Local Service Ads · $399 setup + $99/mo · Eligible categories only

Pay Google by the lead.
Not by the click.

Local Service Ads (LSA) in New York are Google's pay-per-lead advertising format that appears at the very top of NYC search results — above the Maps 3-pack and traditional Google Ads. You pay Google only when a verified lead contacts you, not per click. NYC LSA is available for ~70+ service categories (home services, healthcare, legal, beauty, automotive, education, care, pet services). Not eligible for retail, restaurants, B2B, or ecommerce. Our NYC LSA management costs $399 one-time setup plus $99/month — ad spend paid directly to Google ($500-$2,500/mo typical NYC range), no percentage markup.

Setup
$399 one-time
Management
$99/mo
NYC ad spend (typical)
$500-$2,500/mo
Check NYC LSA Eligibility Or WhatsApp Us
First: Is your NYC business eligible?

NYC LSA categories — eligible vs not

Google only allows LSA for specific service categories. Check the list before paying for setup.

✓ NYC ELIGIBLE for LSA

  • Home Services: Plumbing, HVAC, electrical, roofing, landscaping, cleaning, pest control, locksmiths, movers, garage doors, appliance repair
  • Healthcare: Dentists, chiropractors, optometrists, dermatologists
  • Legal: Most NYC practice areas (immigration, personal injury, family, criminal)
  • Beauty/Wellness: Hair salons, spas, massage, yoga, fitness, tattoo
  • Automotive: Mechanics, auto body shops, glass repair, tire services
  • Education: Tutors, training, preschools, music lessons
  • Care/Pet: Child care, pet grooming, pet training, pet sitting

✗ NYC NOT eligible

  • Retail stores (florists, gift shops, clothing)
  • Restaurants, cafes, food businesses
  • E-commerce / online-only businesses
  • B2B SaaS or technology companies
  • Marketing / digital / creative agencies
  • Wholesalers, distributors, manufacturers
  • Real estate (varies — usually NOT eligible in NYC)

→ Try the NYC Growth Bundle (no LSA) instead

What we do for NYC LSA clients

Setup + ongoing management

One-Time NYC Setup ($399)

  • ✓ Google Guaranteed verification
  • ✓ NYC business background check
  • ✓ Insurance & license verification
  • ✓ LSA account & campaign creation
  • ✓ NYC service area / borough definition
  • ✓ Budget configuration
  • ✓ Lead notification setup (SMS + email)

Google Guaranteed badge: 1-3 weeks typical (Google's process)

Monthly NYC Management ($99/mo)

  • ✓ Weekly lead dispute filing
  • ✓ Bid optimization for NYC competition
  • ✓ Budget recommendations
  • ✓ Monthly performance reporting
  • ✓ NYC competitor monitoring
  • ✓ Direct WhatsApp access
  • ✓ No long-term contract

Lead disputes recover 5-15% of monthly spend typically

Be honest about NYC ad spend

What NYC LSA actually costs (per lead)

NYC is one of the most expensive LSA markets in the US. Here are realistic cost-per-lead ranges by category.

NYC CategoryTypical Cost/LeadSuggested Budget
Home services (plumbing, HVAC, electrical)$25-$75$800-$2,000/mo
Legal (most NYC practice areas)$50-$150$1,500-$3,500/mo
Healthcare (dentists, chiropractors)$40-$100$1,000-$2,500/mo
Beauty/wellness$15-$40$500-$1,200/mo
Automotive$20-$60$600-$1,500/mo
Cleaners, locksmiths, pest control$20-$50$500-$1,500/mo

Ad spend is paid directly to Google. Our $99/mo management fee is separate. We don't take a percentage of ad spend — flat fee keeps our incentives aligned with yours.

FAQ

NYC LSA questions

What are Local Service Ads in New York?

LSA are Google's pay-per-lead ads at the top of NYC search results — above the Maps 3-pack and Google Ads. You pay Google only when a verified lead contacts you, not per click. NYC LSA covers home services, healthcare, legal, beauty, automotive, education, care, pet. Not eligible: retail, restaurants, B2B, e-commerce. Our management: $399 setup + $99/mo. Ad spend paid directly to Google.

Is my NYC business eligible?

Eligible: home services, healthcare, legal, beauty/wellness, automotive, education, care/pet. NOT eligible: retail, restaurants, e-commerce, B2B, marketing agencies, wholesalers, real estate (varies). Fill out the form, we'll check within hours.

What's the $399 setup for?

Google Guaranteed verification (background checks, insurance, license verification for NYC), LSA account creation, campaign structure, service area definition, budget setup, lead notification setup. Google Guaranteed badge takes 1-3 weeks (Google's process).

How much NYC ad spend should I budget?

NYC range: $500-$2,500/mo depending on category. Home services $25-$75/lead, legal $50-$150/lead, healthcare $40-$100/lead. Ad spend paid directly to Google — no markup from us.

Why is dispute filing important in NYC?

NYC has higher lead-quality variability — wrong area, spam, duplicates, price-shoppers happen often. Google credits disputed leads if filed within 30 days. We file weekly, typically recovering 5-15% of monthly spend.

How is LSA different from Google Ads in NYC?

LSA = pay per lead. Google Ads = pay per click. LSA shows above Google Ads in NYC results. LSA limited to specific service categories; Google Ads available for anyone. For eligible NYC businesses, LSA usually delivers cheaper leads. We only manage LSA — not general PPC.

Why $99/mo when others charge $500+?

Most NYC LSA managers charge $500-$2,000/mo plus take a % of ad spend. We charge $99/mo flat, no percentage. Same management work regardless of ad spend. Flat fee keeps incentives aligned.

Can I combine LSA with SEO?

Yes — NYC Growth Bundle + LSA covers Local SEO + Website SEO + LSA management together. $849-$999/mo (LSA setup free on yearly tier). Common combo for NYC home services, healthcare, legal.

Authored by the RZ Web Media Team. NYC LSA management since 2020. Last updated November 2026.

Ready for NYC Local Service Ads?

Fill out the form. We'll confirm your NYC LSA eligibility, recommend a budget, and walk you through setup. Most NYC LSA campaigns can launch within 2-3 weeks of Google Guaranteed approval.

Check NYC LSA Eligibility Or WhatsApp Us